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Nokia and a group of other companies has announced the launch of its second annual competition for developers and entrepreneurs working in the mobile space. The competition, called Mobile Rules!, aims to acknowledge and promote excellence in both applications developed for mobile and for businesses launching or promoting services in the mobile arena.

The competition is divided into two tracks.

• The first is for qualified developers working on mobile applications for Nokia platforms in four categories: multiplayer and connected games, multimedia, enterprise, and infotainment.
• The second is aimed at entrepreneurs, small businesses, start-ups and academic institutions and is for business plans in the mobile space, both those designed specifically for mobile devices and those that make existing static businesses mobile.

With one winner and two runners-up per category in Track One and one winner and two runners-up in Track Two, the competition prizes include Nokia devices, memberships of Forum Nokia Launchpad, promotion of the winning application/plan through channels owned by Nokia or other competition sponsors and expert advice from Nokia specialists. The five overall winners will also be offered the chance to develop a contract with one of the competition sponsors or a significant cash prize if no contract is awarded.

"Mobile solutions for consumers and businesses is one of the hottest development arenas in technology," said Nokia's Vesa Luiro. "But this can be a double-edged sword. On one hand, demand and the scope for innovation are great. On the other, the crowded market means it can be difficult for smaller companies, entrepreneurs and developers to get their voice heard. Mobile Rules! allows Nokia to promote excellence in mobile and -- as well as providing immediate recognition and valuable prizes -- will open doors for our winners in the years ahead."

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