February 21, 2007
Adobe To Launch Ad-Supported Web 2.0 Video-Editing Tools
The online versions of Adobe's Premiere Element and Premiere Pro products are augmented by a partnership with Photobucket.
Adobe Systems on Wednesday unveiled plans to supply online video-editing tools to Web sites in return for sharing ad revenue, and said Photobucket would be its first partner in the new venture.
The maker of software for creative professionals said it was entering a "new stage" in offering over the Web capabilities found within its flagship Premiere Element and Premiere Pro products. In making portions of these tools available on Web sites, Adobe hopes to grab a piece of the booming online advertising market, and introduce its products to people who may eventually decide to upgrade to the desktop software versions.
Photobucket plans to make Adobe's tools available in March to all of its more than 35 million users. The tools are currently available in beta only to Photobucket Pro customers. The site lets registered users edit and upload video or photos, and share them with others. They can also broadcast them publicly and post their creations on other sites, such as EBay, online classified ad site Craigslist, and social networks MySpace and Facebook. Photobucket claims to have 17.6 million visitors a month.
Adobe said the video editing is done through a lightweight Flash application built with the company's Flex application development software. The technology is loaded into the Web browser, and doesn't require a separate desktop application. The editing capabilities are mostly drag and drop. Users can add music, effects, transitions and titles to video, as well as re-order, trim and split clips.
