Further Reading
• The Mobile Internet: How Japan Dialed Up and the West Disconnected
by Jeffrey Lee Funk (ISI Publications, 2001).
• Cultures and Organizations: Software of the Mind by Geert Hofstede
(McGraw-Hill, 1997).
Essays and Books by Aaron Marcus:
• “International and Intercultural UIs,” in UIs for All (Lawrence
Erlbaum Associates Publishers, 2000).
• “UI Design and Culture,” Chapter 25, in Handbook of Human-Computer
Interface Design (Lawrence Erlbaum Associates, 2002).
• “Mapping UIs to Culture,” Chapter 2, in International
UI Design (Lawrence Erlbaum Associates, tbp 2003).
• “Crosscurrents: Cultural Dimensions and Global Web UI Design,”
with Emilie W. Gould, in Interactions (ACM Publisher, 2000).
• The Cross-GUI Handbook, with Nicholas Smilonich and Lynne Thompson
(Addison-Wesley, 1994).
