Jessica Marty
916-782-7572
jmarty@cmp.com

For Immediate Release

CMP MEDIA LAUNCHES DR. DOBB'S PORTAL

Dr. Dobb's Journal — "Best Print Magazine" for Software Architects, Developers and Managers — delivers new global portal with broad topic base and "deep and specialized" content

SAN MATEO, CA. - April 18, 2006 - CMP Media and Dr. Dobb's Journal today announced the launch of Dr. Dobb's Portal (www.ddj.com), a topic-focused website providing deep, specialized content, news, informed opinion and community to software architects, developers and managers worldwide.

Dr. Dobb's Portal enables easier and faster access to specialized content, news, opinions and community in topic areas important to today's elite developers. This, in turn, provides a more robust, flexible and efficient set of advertising options for our marketing partners.

Each topic-focused department in the Dr. Dobb's Portal provides features written by the most insightful minds in software development. Other features include daily news updates, Dr. Dobb's TV, podcasts, netseminars, forums and expert blogs. Taken together, the Dr. Dobb's Portal covers every platform, language, method and discipline at play in today's heterogeneous global enterprise, and in specialized arenas like mobile, embedded systems, AI and robotics, database and security.

The Portal also hosts Global Developer, a department focused on key issues surrounding global team management, collaboration, offshoring strategies, global software sales and internationalization, and making software work in multiple languages, letting smart people around the world work together better. Upcoming Dr. Dobb's Portal departments will focus on Careers and Education, and on the fast-growing family of Dr. Dobb's SD Events.

According to Dr. Dobb's Editorial Director Jonathan Erickson, "The tight integration of Dr. Dobb's Portal to Dr. Dobb's Journal provides readers with the timeless benefits of print, plus the responsiveness, community and depth that only the web provides. This approach recognizes that readers have different informational needs at different times, letting us better serve all readers all the time."

John Jainschigg, Portal Editor-in-Chief, adds that "The Portal builds on the legacy of Dr. Dobb's Journal in providing a deep, useful read, offering the breadth, depth and cross-platform/disciplinary knowledge that system architects and implementers need, plus the ability to connect with experts and peers via blog comments, forums and other feedback options."

This approach is designed to provide marketers with unmatched audience quality, and with extensive and flexible options for meeting their business goals, from conventional "run-of-site" advertising options in multiple media and content-specific scenarios, to email marketing, geo-targeting and lead generation strategies.

About Dr. Dobb's
Recently ranked for the fourth year in a row, "Best Print Magazine" for learning about software tools and technologies in an Evans Data Corporation survey of software developers, Dr. Dobb's Journal has been the only magazine to cover multiple platforms, and confront the issues facing elite developers today in designing applications for increasingly heterogeneous enterprises and other computing environments. The Dr. Dobb's family of products—Dr. Dobb's Journal, Dr. Dobb's Portal, Dr. Dobb's SD Events, and ancillary editorial products, such as e-zines and Netseminars—is created exclusively for the industry's most knowledgeable software development professionals. Providing advanced tools and techniques using relevant, real-world solutions, Dr.Dobb's attracts and delivers the software development managers, architects and senior developers who are involved in designing, building, and managing software strategies.

About CMP Media
CMP Media is a marketing solutions company serving the technology, healthcare and lifestyles industries. Through its market-leading portfolio of trusted information brands, CMP Media has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Media is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.