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DISTINGUISHED LINE-UP OF KEYNOTE SPEAKERS ANNOUNCED FOR CMP TECHNOLOGY’S SOFTWARE DEVELOPMENT WEST 2007

Industry luminaries Poppendieck, Martin among those to address attendees

San Francisco, CA – March 13, 2007 – CMP Technology today announced the industry experts chosen to keynote at the Software Development West 2007 Conference & Expo, to be held March 19 – 23 in Santa Clara, CA.

This year’s outstanding line-up includes:

•     Mary Poppendieck: Author, Lecturer and Lean Software Expert
The Software Development Pendulum: Why Agile?
In a keynote address scheduled for Monday, March 19, from 12:15 pm – 1:15 pm, Poppendieck will explore the history of software development, tracing the pendulum of accepted practice as it swings from one extreme to the other. She will examine examples of truly excellent software development practices, and discuss where they fit on the pendulum’s path.

•     Brian Harry: Microsoft Distinguished Engineer
Software Development at Microsoft: An Inside Look at Building Visual Studio 2005
On Monday, March 19, from 5:30 pm – 6:30 pm, Harry will give attendees a behind-the-scenes tour of software development at Microsoft. Learn how his team developed Visual Studio 2005 and built the Team Foundation Server, and find out how they created a virtuous cycle of software innovation.

•     Robert C. Martin: President/CEO, ObjectMentor
Craftsmanship and the Problem of Productivity: Secrets for Going Fast Without Making a Mess
Many believe that speed is what separates good programmers from the pack. On Tuesday, March 20, from 12:15 pm – 1:15 pm, Martin will answer the age-old question: “How can I write code faster?”

•     Felipe Cabrera: VP Software Development, Amazon Web Services
•     Jeff Barr: Senior Evangelist, Amazon Web Services
Build Scalable Infrastructure Today for Tomorrow’s Peak
Amazon Web Services have announced several services that allow developers to build on Amazon’s infrastructure. On Wednesday, March 21, from 12:30 pm – 1:30 pm, Cabrera and Barr will demonstrate innovative developer applications that build on Amazon Web Services for reliable, scalable solutions.

•     David S. Platt: President, Rolling Thunder Computing
Why Software Sucks
On Wednesday, March 21, from 5:30 pm – 6:30 pm, Platt will share good and bad examples from commercial software and websites—those that understand and help their users, and those that treat users with contempt. Learn to apply sound design principles so that your software won’t suck.

•     Carlos S. Baradello: Ph.D., Adjunct Professor of Entrepreneurship and Director, International Business Accelerator, University of San Francisco
•     Patrick Guerra: Entrepreneur in Residence, Center for Science, Technology and Society, Santa Clara University
The Social Enterprise: Innovation + Technology = Good Samaritan?
Baradello and Guerra will explore how social entrepreneurship is using technology and innovation to create both social and economic value. On Friday, March 23, from 12:30 pm – 1:30 pm, find out how social entrepreneurs are using new technologies and business innovations to alleviate endemic humanproblems and enhance human development from the streets of Bangladesh to the slums of Rio.
SD West 2007 will gather the top experts, visionaries and well-known technology gurus from all corners of the software development world. Taught by the most innovative minds in the industry, the curriculum offers more than 200 classes and tutorials in 14 technical tracks covering Windows Vista, Ruby, Web 2.0, Java, Web Services/SOA, .NET 3.0, Modeling & Design, Quality & Testing, Security, and more.

Complete event details are available at http://www.sdexpo.com.

Note to Journalists: Press and analysts are invited to view event press releases and media registration at http://www.sdexpo.com/2007/west/press/press_reg.htm

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