Sun Blogs

Sun Microsystems is unusual even among technology companies in its encouragement of employee blogs.

Of course there's the highly-unusual CEO's blog, but the company's policy on blogging is worth a read. And Sun is not naive about how an employee blogger could hurt the company.

But employee blogs are turning out to be a good place to go to track what's really going on. When Sun partnered with the University of Kent on the NetBeans IDE/BlueJ Edition, Ian Utting of U Kent vlogged in Sun's blog space about this beginner's Java tool. Incensed by rumors that Java doesn't work on Windows Vista, Sun's Chet Haase blogged to the contrary. And, responding to a high-news-value development, CEO Jonathan Schwartz links to YouTube video of Jonathan and Sun's Chief Technologist Greg Papadopoulos on Oracle's decision to fork Linux. (Hey, that's Jonathan's choice of words, not mine.)

And maintaining a place for ex-employees to blog is either brilliant or loony. My guess is, brilliant.

Posted by Mike Swaine at 10:41 AM  Permalink