Threads of Red and Green

I know that's a rather festive holiday title, but I confess I'm not discussing Christmas decorations here. Red Threads and Greed Threads correspond loosely to the best and the worst possible integration scenarios your customers have faced or might face with your products. As Johnathan Nightingale explains in his article "Green Threads," a "Red Thread" is a trail of blood and pain through your product that customers tread. It's just another word for negative feedback, and most companies make use of this sort of thing to improve their next generation of product. But a "Green Thread" is something much more proactive: It's the path you want your customers to be able to take as their workflows pass through your various products and brands.

Posted by Kevin Carlson at 01:35 PM  Permalink