Director's Cut: Schizoid is A-OK

As soon as an event stabilizes, it reduces to formula – driven by the pressure to differentiate, by marketing's desire to drum out one simple message, and by the human herd instinct. But a fast-growing show like Life 2.0 can get away with being what I like to call "productively schizoid."

To serve the needs of a global corporate audience, we've evolved Life 2.0 to wrestle with core strategic issues facing business in coming to terms with the metaverse as medium and community. What can we sell here? How do we sell it? What do we spend? How do we extract profit? How do we measure ROI?

But the DNA of Life 2.0 is also wrapped around metaverse development – platforms and tools and building and coding. The heart of our mission is to help CTOs, software architects and technology creatives make good decisions when implementing virtual world solutions for their companies; and help them plug into the wellsprings of creative brilliance and technical expertise already present in metaverse communities.

So, as usual, we're opening Life 2.0 Spring with a very geeky weekend! On Saturday and Sunday mornings, March 15 and 16, we'll have "LSL University" – a six-hour crash course in Second Life software development, Mono and SL/web integration, aimed at getting advanced coders productive in a hurry. LSL University will be taught by a team of award-winning devs led by revered .Net and Rails developer Mike Gunderloy, CEO of Larkware, author of "From Coder to Developer" (Sybex, 2004) and many other books on coding best-practice.

In the afternoons of Saturday and Sunday, we'll turn our attention to building. Saturday afternoon, March 15 will see "The Return of Sculpty Day" – a five-hour lecture/showcase on advanced detail modeling tools and applications. On Sunday evening, March 16, we'll present "Modeling Light" – a special mini-symposium on light, shade and rendering led by Xenius Revere, formerly of Electric Sheep and now of 3Di, one of Second Life's most fabulous and innovative builders.

Posted by John Jainschigg at 11:16 AM  Permalink

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