January 01, 2002
Culturally Correct Site Design (Web Techniques, Sep 2000)A host of competent foreign companies are eyeing existing online business models, planning to launch their own versions, after adapting them to the cultural needs of their markets. They could be looking at yours as you read this article. The time to defend your brands and tailor your Web site for key markets is now.
Figure 1
QXL lets users purchase products in their local currencies.
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