Table 1
The effectiveness of user experience services when applied at specific development phases.
| Service | Site Redesign | New Channel | New Features | New Competitor | Poor Revenues | Customer Complaints | Monitor Site |
|---|---|---|---|---|---|---|---|
| User testing | high | medium | high | medium | medium | high | high |
| Focus groups | medium | low | medium | medium | low | low | low |
| Contextual research | high | high | high | medium | low | low | low |
| Site evaluations | medium | low | low | high | high | high | medium |
| Online evaluations | low | low | medium | low | low | low | medium |
| Measurement tools | low | low | low | medium | low | low | high |
| Prototyping | high | high | high | medium | medium | medium | low |
