February 12, 2003
Instant Payback?Microsoft's MoveLess than two weeks after AOL unveiled its Enterprise AIM Services strategy, Microsoft returned fire by unveiling its own partnership with FaceTime. Under terms of the deal, FaceTime designed gateway and management software known as MSN Messenger Connect for Enterprises. The gateway provides security, management, control, logging, auditing, and compliance capabilities for all MSN enterprise users. More than one hundred enterprise customersfrom Alaska Airlines to Thomas Weisel Partnersalready use FaceTime's software to manage their respective MSN instant-messaging systems, FaceTime says. Microsoft also bundles instant-messaging software with Exchange Server 2000, the company's flagship groupware product. However, Microsoft's long-term IM strategy revolves around Greenwich, a forthcoming technology for Windows .Net Server slated to ship in late 2003 or 2004. According to Katie Hunter, a product manager at Microsoft, Greenwich will allow software developers to design IM and videoconferencing applications that run on Windows .Net Server. Translation: Much in the way that it bundled Web browsers with Windows, Microsoft plans to corner the IM market by designing such capabilities directly into its next-generation server operating systems. Sources say Microsoft also plans to build communications links between Greenwich and the family of CRM software from its Great Plains Software division. Meanwhile, roughly twenty-five corporate customers are beta testing Yahoo's enterprise IM software (see enterprise.yahoo.com/messenger/), which is expected to ship in the first quarter of 2003. Much like the corporate offerings from AOL and Microsoft, Yahoo's enterprise IM software includes logging and management services to achieve SEC compliance. Yahoo also offers close ties to BEA WebLogic and IBM WebSphere application servers within a customer site. "All of the back-end messaging software runs on Yahoo servers that we maintain and manage," explains Ken Hickman, Yahoo's director of product strategy for the enterprise solutions division. "Customers install a server applet on their local application servers and use our client software to tie into the instant-messaging network." The approach sounds similar to that of the ASP model, but Yahoo prefers not to be labeled as an ASP. "We're not hosting someone else's instant messaging software," points out Hickman "If there's a bug, we fix it." The Tortoise Wins?Even as AOL, Microsoft, and Yahoo sprint into the spotlight, one of their "slower" rivals has gotten a jump on the corporate IM market. Indeed, IBM's Lotus Sametime has seven million corporate IM users worldwide. Sametime controls roughly 30 percent of the corporate IM market and is used by nearly two-thirds of the Fortune Global 100, according to Osterman Research. (Full disclosure: Lotus is a client of Osterman.) Sametime has three core software components: The Sametime server, Sametime Connect client, and related developer tools. Much like ICQ's early approach to instant messaging, the Sametime server manages the flow of text messaging, audio, and video between the Sametime clients. An optional gateway links Sametime to other instant-messaging systems (though not AOL's, because the company refuses to open its network). Celina Insurance Group uses Sametime to conduct sales meetings with remote sales staff, while agents use it for rapid communication with their underwriters, according to a spokesperson. Meanwhile, savvy IBM partners are working to integrate IM with CRM and other applications. Agility Partners, for one, is beta testing intelligent agents that integrate IM with IBM WebSphere MQ, and XML. The software is slated for delivery in early 2003. Best Practices for Corporate IM
While the corporate IM market is maturing rapidly, there are plenty of potential stumbling blocks. For starters, businesses should establish a corporate IM security policy stating, among other things, that confidential company information should never traverse public IM systems. Moreover, IT managers should configure corporate firewalls to block unapproved IM traffic. Check Point Software Technologies, for one, upgraded its firewalls last summer with IM scanning capabilities. The so-called Feature Pack 3 allows Check Point firewalls to inspect, control, and block instant messages from popular consumer services. In recent months, several dozen IM worms have quietly found their way onto the Internet. The reason: Many IM clients include scripting capabilities. As a result, hackers can write Visual Basic or JavaScript code that forces IM clients to contact other clients, change user settings, or alter files. On the desktop, Symantec recommends organizations enforce client-side IM settings. Refusing file transfers by default blocks an instant message from spreading malicious code. The good news is that most current anti-virus software protects against such IM worms. And, unlike mainstream alternatives, most corporate IM software explicitly prevents rogue code from infiltrating a PC or serverjust one more reason to move from consumer to corporate IM.
Joseph C. Panettieri (joe_pan5@yahoo.com) is editorial director at the New York Institute of Technology and a ten-year veteran of technology journalism.
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