January 28, 2003
Developer Market Newsletter - December 2002Gordon Peery
Marketing to the IT sector presents a unique set of challenges. Within that,effectively reaching decision-makers in the software development marketrequires insights into that specific niche that can only come from years ofexperience. At CMP Media, we produce a monthly newsletter, Developer MarketNews, that draws from the depth and longevity of our presence in thismarket, providing insights, visionary articles, pragmatic advice, andregular installments of market research data. DMN is an essential resourcefor anyone who is involved in the software development market.
The process of making films, music, or software requires effective utilization of technical resources. But what about the creative component?
Like cattle in the stockyard, media willingly allow themselves to be herded into separate holding pens, one labeled consumer, the other labeled business-to-business or “trade”. An in the pens they stay, neatly divided. In preparing creative, don’t get too hung up on the consumer vs. business-to-business distinction. It can distract from the job at hand . . . and it’s arbitrary anyway. Following are several case studies of which ads pulled most effectively.
Where is the killer app that could drive the sale of DVD burners?
Music that utilizes multiple layers of repeating loops.
How can the software development industry benefit from the wisdom of W. Edwards Deming, who revolutionized manufacturing in the 1930’s.
The secret lives of newsstand readers and subscribers.
Buzz
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