March 01, 2006
Busted Memes and Fractured FramesMichael Swaine
Some tech terms have outlived their usefulness. Others should never have been born.
Don't you just hate Orchids and Onions? By "Orchids and Onions," I refer to the most common title used on that genre of newspaper or magazine columns in which the writer doles out paragraphs of praise and censure. There are many variations on the title, all more or less nauseating. Like "Kudos and Klunkers," which really makes my skin crawl, because the botched parallelism convinces me that the writer thinks "kudos" is plural. (It isn't.)
But even this cliché genre can be effective if it's sufficiently ruthless. What typically makes the Orchid/Onioning smell so foul are weak items, usually trivial praise and generic censure; for example, "Orchids to Vernon and Gladys Snuff of Lurping Gulch on their 40th wedding anniversary/Onions to people who are rude."
But it's the lack of balance that irks me. Sure, it's safer to praise than to blame, at least in print, and with all the Orchid/Onion columns in so many newspapers and magazines trying not to offend anyone, there is a surplus of cloying Orchids and a shortage of stinky Onions.
Somebody has to drape a restorative thumb on the scale. Here, in an attempt to bring fairness and balance to the Orchid/Onion field and with no attempt at all to avoid offense, is a bouquet of ripe Onions for technical terms that should be subject to term limits.
Onions to "Web 2.0." Uhh, does Tim Berners-Lee get a say in when the Web gets revved? Or is it the rule that anybody named Tim gets to start his own Web? Internet2, IPv6, those terms actually refer to something. But Web 2.0: What's that exactly? Nobody seems to know. Last September Tim O'Reilly, who, along with his coconspirators at O'Reilly & Associates, coined the term, tried to explain what Web 2.0 was and/or wasn't. That essay convincingly demonstrated that Tim doesn't know either. If Tim (either of them) can't define it, I certainly shouldn't try, but I will anyway: Web 2.0 is a commemorative coin minted in celebration of the end of the dot-com crash. Like all commemorative coins, it has no actual value.
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