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January 01, 2002
Integrated Design | Color My World (Web Techniques, Sep 2000)

(Page 1 of 5)
The way color is used in a worldwide context is a profound issue that's often misunderstood or overlooked by Web designers. How it's used on the screen is made more challenging by the fact that the perception of color depends not only upon our ability to see that color, but also on our ability to interpret it within the context of our emotional and cultural realities.
Web Techniques: Figure 1

Figure 1

eBay Germany uses bold strokes of color with darker values. Compare to eBay Japan in Figure 2, which uses a lighter touch.

Figure 1

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